The decision to plan a publication schedule aimed
to evoke emotions reflects a precise strategic will: to
identify in each product catalogue a different chapter
of a story, in order to increase its value thanks to
“human” values such as taste, tradition and design.
Once the proposal of expressive formula for the
Management of the channels was made, we took
into consideration the relationship between Socials
and commercial activity.
What was clear to us was the need to link the
communication on Socials with the activities
planned for the Web and the commercial side.
We succeeded in creating new Leads, thanks to
the combined action of ADVs, special formats and
dedicated Landing Pages: this was useful for
supporting the presentation of product catalogues
and client services. The internal Visual Design
LAB took care of the realization of editorial plans
and the development of wireframes and mockups for the landing Web pages.