Social Activation.

Social Activation.

Social Media Management.

Strategic counselling and image management.

The Social Media Management went from editorial
counselling to organization of photo/video shootings.

Social Media Management.

Strategic counselling
and image management.

The Social Media Management went
from editorial counselling to organization
of photo/video shootings.

Ped themes

Creative brainstorming regarding
a communication plan which offered
specific publications in a
macrostructure based on key topics.

Trends Update

Analysis and reinterpretation on trending themes,
TikTok Challenges and news on Social in order to
involve the Gen Z in a constructive dialogue.

Social Cover for new songs

Launch plans, interaction and
conversion, in occasion of singles
and artistic collaborations.

Augmented Reality Filter.

Realization of the Instagram’s filter

Before the launch of the single “Zero Favole”, we created its Instagram Filter in Augmented Reality. This
creativity, made by our internal Augmented-Reality LAB, was an important part of the Push strategy.

Scan me!

Tap me!

Keep your feet on the ground,
the moral is “ZeroFavole”! Scan the
code and use the internal cam!

Project Management Youtube Video.

Project Management Youtube Video.

From drafting the plot, to organizing and managing the video shooting on set.

Storyboard for the official video, working together with a Video Production specialized troupe for the shooting.

TikTok Challenge.

Focus on the organic growth.

Challenge-management

In order to improve the fan Reach and Conversion,
launch of music themed Challeges, with
creativities aimed to support the singles.

Visual Creation

Realization of covers and in-App banners for the
different Challenges, adjustment of the contents
to the different formats for each Social.

Social Strategy

Working method that had in the cross-channel
synergies its competitive advantage, also
with Teasing activities, specific for the platform
but universal in the message.

Next Project
Watch Dogs
Social Media Management

Social strategy, realization of an IG Filter in Augmented Reality and development of creativities in form of 3D videos, to assist the launch of Ubisoft’s new videogame Watch Dogs.