Squad

App & Screen Sharing

American startup working in the informatic field.
They launched an App for instant messaging which
allows you to share your screen with the other members
of your stanza, in order to watch videos or movies
simultaneously.

Squad

App & Screen Sharing

American startup working in the informatic
field. They launched an App for instant
messaging which allows you to share your
screen with the other members of your stanza,
in order to watch videos or movies
simultaneously.

Intro Project

Altogether with the Kick-off of the Instagram profile, we combined a series of additional services, in order to create a multi-purpose package of advice. Although the creation of a loyal and targeted Community was one of the main priorities, we believed that providing a synergic flux of multimedia contents was really important.

Concept

We used the embryonic stage of the initiative (in terms of Social image) as a communication lever, in this way we offered an editorial model which made the Fans real co-stars of the show schedule, and also Brand Ambassadors. The features of the Target model – then declined in Personas – was very clear: we realized we were interacting with Tech Enthusiastics searching for new Social channels.

Idea

Once the pioneer’s interests were clear, we planned the editorial schedule following a modular method: every week was articulated in different thematic headings, going from Challenges, Trends to Social Memes. In a second phase, a broad number of Brand Lovers had to invite to the Download and the use of the App.

Explanation

Throughout this journey we integrated Social Media Management with other activites, in order to involve in the conversation the emerging user base. In the macro scene, which was a constant reference in the development of the Social Media Strategy, it was fundamental to take into consideration the territorial influence and the context in which the American Startup was located.

The analysis of the App’s data and the Instagram Insights showed a predominant presence of fans with a direct connection with Colleges and other educational institutes. It was this very group to be the most proactive one when it came to Memes and ironical interpretations of news.

Therefore, altogether with the Visual Design LABs, we decided to introduce a professional figure for Monitoring the Trends in Web and in those Socials supported by the App, in order to promptly react to the viral contents in TikTok and YouTube. The Brainstorming process and the content’s realization drew a lot of inspiration from the App’s visual layout and the numerous In-Chat Features.

Brand Identity - Color

The spectrum of colors used in the Communication on Socials
was linked to the colors defined during thedesigning of the
logo. Yellow, paired with magenta, draws the eyes of an emoji,
while purple completes the face. The graphic layout, thanks
to which we increased the brand’s recognizability, borrows the
logo’s distinctive features and repeats them casually in the
editorial schedule.

#5B20AB

#EB3570

#FFFA05

#5B20AB

#EB3570

#FFFA05

Social Strategy

Social Media Management

Once the phase of Co-creation was launched, it was important to figure
out the linguistic register to use for conveying the in-house assets, and
then to adapt the editorial schedule to the UGCs, which are the fanscreated
contents.

The necessity to find an intersection between these two words was clear, but
at the same time the brand’s Visual Identity didn’t have to be damaged by the
variety of contents.

These are the reasons why we decided to give a strategic role to entertainment,
through Instagram Stories with Polls (both with multiple choice and emojis), cuts,
video loops, all with the App’s main graphical features. Therefore, the brand is
present but not invasive.

Social Strategy

Social Media Management

Once the phase of Co-creation was launched, it was important to figure
out the linguistic register to use for conveying the in-house assets, and
then to adapt the editorial schedule to the UGCs, which are the fanscreated
contents.

The necessity to find an intersection between these two words was clear, but
at the same time the brand’s Visual Identity didn’t have to be damaged by the
variety of contents.

These are the reasons why we decided to give a strategic role to entertainment,
through Instagram Stories with Polls (both with multiple choice and emojis), cuts,
video loops, all with the App’s main graphical features. Therefore, the brand is
present but not invasive.

Community Growth

Amongst all the marketing tools we used for increasing the Fan Base
quantitatively, one of the most important ones surely was the activity
of Micro-Influencer Scouting.

This kind of activity anticipates the Community’s requests, given
the knowledge of the market, and draws the attention towards
Micro-Talents, capable of embodying the Brand’s spirit and
values.

Next Project
Callesella
Social Media Management

Callesella: Business enterprise with a centuries-old tradition. It deals with all kinds of woodworking, for furnishing projects with an artisanal quality.