Once the schedule of the Marketing activities (and the stages of the Customer Journey) was established, the strategy went from being simply theorical to being effective. Video Production helped giving birth to a Social ecosystem: as a matter of fact, it was one of the first actions dedicated to increase the Brand Awareness.
In addition, we decided to run different advertising campaigns, in order to turn into Leads all of those who had showed a certain interest for the creativities. Collecting the feedbacks of the users, according to the previously determined(sub)targets, it was possible to identify the behavioral traits of the Core segment. Then, we addressed the sponsorships to this Core segment, with very good performances in terms of efficiency and CPA.
The following step for creating the first version of the brand’s architecture was to realize a Corporate website: this website had to be experiential and immersive, and it had to link all the products to the intangible emotions they bring. Also in this case, it was the use of clear Visual guidelines, according to the brand’s values, to assure graphic a Cross-Channel coherence.