ZwebTv

Influencer Tv

A Digital Tv with its own proprietary platform: the show
schedule consists in unreleased contents made by the most
popular Italian and international Content Creators.

ZwebTv

Influencer Tv

A Digital Tv with its own proprietary platform: the show
schedule consists in unreleased contents made by the most
popular Italian and international Content Creators.

Intro Project

The focus of the activity consists in starting and managing ZwebTv’s Instagram profile. Communication is divided in two phases, differing from each other for the goals they pursue: the launch of the platform defined the shift form the first phase (with the purpose of gaining Awareness) and the second phase (Engagement-oriented).

Concept

Since both the phases pursued different goals, we set a plan of activities on Socials preceding the launch (which is to say the Day 1 of the proprietary platform) and following the event. In this way we succeeded in creating in-target contents and making the public engage.

Idea

For the pre-launch phase, the editorial schedule consisted in Teaser contents focused on the Content Creators, in order to collect the first group of fans, fundamental for the Buzz and the word of mouth regarding the event. In the following step, with the online publication of the proprietary platform, we gradually introduced “Drive to site” themed posts.

Explanation

One of the main challenges of the creation of a successful Social Strategy was defining a communication prototype tailored to ZwebTv’s features: a varied roster of Content Creators and a broad offer of entertainment (food, travel, make-up) are just some of the elements to take into consideration in Social Media Management.

But how to interact with a heterogenous public in terms of belonging to different Fan Bases? The answer is addressing topics that are transversal to the Gen-Z (in the bigger context of the contents strategy) and spectacularizing the creativities witch captivating graphic designs.

This intuition made it possible to make this program – which already promoted new creativities – even
more in step with the times. After achieving the first results in terms of Engagement, we decided to repeat the same graphic’s captivating style in the videos. As a matter of fact, our internal LABs specialized in Sound and Visual Design took care of the soundtracks and graphics of the multimedia contents.

Strategia Social / Teasing Lancio Piattaforma

Social Media Management

The question “Who’s next?” illustrates the communication strategy of the
pre-launch phase. This question, in fact, intercepts some of the prerogatives
that emerged from a survey between a representative sample of Millennials.

Millennials make a selective fruition of contents, they get information
from sources they consider reliable and want their expectations to be
fulfilled. Given this behavioral feature, we focused our communication
on the “game”.

With a simple question we succeeded in catching of the Early Adopters’
interest, stimulating a virtuous circle which rewarded the participants
with the Reveal of the mysterious identity (the content creators).
Illustrations were entirely made by the Visual Design LABs.

Strategia Social /
Teasing Lancio Piattaforma

Social Media
Management

The question “Who’s next?” illustrates the
communication strategy of the pre-launch phase.
This question, in fact, intercepts some of
the prerogatives that emerged from a survey
between a representative sample of Millennials.

Millennials make a selective fruition of contents,
they get information from sources they consider
reliable and want their expectations to be
fulfilled. Given this behavioral feature, we
focused our communication on the “game”.

With a simple question we succeeded in catching
of the Early Adopters’ interest, stimulating a
virtuous circle which rewarded the participants
with the Reveal of the mysterious identity
(the content creators). Illustrations were
entirely made by the Visual Design LABs.

Sound Design

The video trailer which launched the ZwebTv platform had a central
role throughout the project, becoming one of the most important
features of the Brand Identity.

The collaboration with the internal Sound Design LAB made it
possible to design and produce the audio track, with the
intention of giving voice to a lively and proactive generation.

The soundtrack is made of a captivating mix of percussions,
digital acoustic effects and sampled musical notes.

Brand Identity - Color

The color palette capable of reproducing the Brand’s
soul consists in the combination of three colors,
reinvigorated by the vivacity of the contrast. In
the study of colors, we wanted to refuse the binomial
man/woman, so our criteria of analysis focused on the
exuberance of the colors as a way for showing the
fluid character of the Millennials. Gen-Z is fluid,
non-binary, and independent from the expression of
sexual genders. Millennials draw their strength also
from impulsivity and contrast, here symbolically
represented.

#5A00E8

#FF1CDE

#FFFFFF

#5A00E8

#FF1CDE

#FFFFFF

Next Project
Squad
Social Media Management

A messaging and live screen-sharing App. It supports different Social platforms, for the maximum fun.