One of the main challenges of the creation of a successful Social Strategy was defining a communication prototype tailored to ZwebTv’s features: a varied roster of Content Creators and a broad offer of entertainment (food, travel, make-up) are just some of the elements to take into consideration in Social Media Management.
But how to interact with a heterogenous public in terms of belonging to different Fan Bases? The answer is addressing topics that are transversal to the Gen-Z (in the bigger context of the contents strategy) and spectacularizing the creativities witch captivating graphic designs.
This intuition made it possible to make this program – which already promoted new creativities – even
more in step with the times. After achieving the first results in terms of Engagement, we decided to repeat the same graphic’s captivating style in the videos. As a matter of fact, our internal LABs specialized in Sound and Visual Design took care of the soundtracks and graphics of the multimedia contents.