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Different functions for the LAB which primarily
works for creating the Brand’s visual identity.
Visual Design LAB
Planning and development of guidelines for the coordinated image.
During the logic succession of actions that create a communicatively efficient Visual Identity, the deepening
of the LAB’s approach to the different tools is fundamental. Each tool requires the capacity of balancing
esthetic taste and symbolic interpretation, in order to offer users the possibility of intuitively decoding the
messages. In this way the selected colors gain a synesthetic value, as well as the font with its measures and
shapes that enhance its Lettering.
Brief’s reception
The study of the Brand’s values
and the identification of the Visual
goals are the starting point of the work
and require an in-depth analysis.
Graphic Design
Bringing the previous analyses into
practice, the project of visual design
starts. It ends with the creation of
the first Visual addresses.
Coordinate image
Once the chromatic harmony and a certain style (capable of expressing coherent messages) are found, the graphic product is adapted for each communication channel.
Visual Design LAB
Planning and development of guidelines for the coordinated image.
During the logic succession of actions that create a communicatively efficient Visual Identity, the deepening of the LAB’s approach to the different tools is fundamental. Each tool requires the capacity of balancing esthetic taste and symbolic interpretation, in order to offer users the possibility of intuitively decoding the messages. In this way the selected colors gain a synesthetic value, as well as the font with its measures and shapes that enhance its Lettering.
Brief’s reception
The study of the Brand’s values
and the identification of the Visual goals are the starting point of the work and require an in-depth analysis.
Graphic Design
Bringing the previous analyses into
practice, the project of visual design starts. It ends with the creation of
the first Visual addresses.
Coordinate image
Once the chromatic harmony and a certain style (capable of expressing coherent messages) are found, the graphic product is adapted for each communication channel.
Activities Description
A multidisciplinary approach aimed to
extend the orbit of action.
The model according to which our Visual Design LAB
organizes the suppling of its service, is adapted
to different professional spheres. The flexible approach
assures the same level of performance
in different operative areas.
Activities Description
A multidisciplinary approach aimed to extend the orbit of action.
The model according to which our Visual Design LAB organizes the suppling of its service, is adapted to different professional spheres. The flexible approach assures the same level of performance in different operative areas.